Life Is Good

When Bert and John Jacobs were kids, their mother would look around the dinner table and say, “Tell me something good that happened today.”

Life Is GoodSo simple, but that became the inspiration behind the $100 million apparel company, Life is Good.

“We didn’t realize until long after starting Life Is Good, but she was really the inspiration for the whole thing,” Bert says in an interview for People. “She taught us that in the most difficult times, that’s when optimism is needed the most.”

When they were first starting out, the brothers needed a bit of that optimism.

After college, they wanted to start a business that would enable them to sell their artwork. Rather than trying to break into the intimidating world of fine art, they decided to sell T-shirts. In 1990, they traveled the east coast visiting colleges with duffle bags full of shirts with little success, sleeping in their van and living on peanut butter and jelly sandwiches.

Until they designed their first “Life Is Good” T-shirt with the now famous smiling beret-wearing stick figure named Jake. “We wanted to come up with a rallying cry for optimists,” Bert says of the concept.

It was a good one. On the streets of Boston, they sold 48 of the original “Life Is Good” shirts in 45 minutes. Soon after, companies were contacting the duo. As the brand’s popularity began to snowball, Bert and John connected with more and more people who wrote to them with their stories of optimism.

That led to their book, Life is Good: How to Live with Purpose and Enjoy the Ride, published by National Geographic last year. The brothers share tales of against-all-odds scrappiness that illustrate the superpowers that make up the book’s 10 chapters: courage, openness, simplicity, humor, gratitude, compassion, fun, creativity, authenticity, and love. The book is about overcoming obstacles and embracing opportunities. It’s about simplifying your life to focus on what’s most important and letting your imagination run free.

Children, the Jacobs point out, are the ultimate optimists: they possess the superpowers in abundance until experience and maturity take their toll. The challenge, then, is not learning to live well but rather re-learning it.

River SunflowerSo true, right? As I look at my grandchildren, this becomes abundantly clear. As I’ve shared in this blog, my son is going through a terrible divorce. But what impresses me most about the grandchildren is their resilience. Children have a wonderful ability to adjust and stay optimistic.

This weekend they camped with their father and then Sunday night we had a family barbecue. Despite a turbulent year, it struck me that they were so carefree and happy.

Forget the divorce. What were they thinking about? Cutting a big sunflower for me and their Daddy and putting it on the dinner table along with a big pine cone they found in the mountains. Playing with their new puppy. Jumping on the trampoline. Learning to play chess.

One of the customer letters the Jacob brothers include in their book is from a 10-year-old boy who had a leg amputated at birth and whose twin brother is blind. “Me and Nicky have all of your shirts with the things we like doing best…. You’re lucky to have a brother too. I hope you do fun things together!”

Yes, we need to re-learn that bright optimism, cheerfulness, and hopefulness as adults.

“Optimism is a lot more than a philosophical viewpoint,” John says. “We see it as a pragmatic strategy for accomplishing goals and living a happy and fulfilling life.”

4 thoughts on “Life Is Good

  1. Janis

    Thanks for the background story! I love the Life is Good shirts and have a couple myself! Life is good and should be celebrated.

    Reply
  2. Lynn ~ Encore Voyage

    I, too, am a lover of Life is Good stuff. I have not yet read the book, but I’m putting it on my “to read” list right now. Thanks for the history! I agree with you that we can never have too much optimism and positive perspective! ~ Lynn

    Reply

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